Would you like to pursue a strategy to localize the ramen craze in Japan?(Majortoto-01.com)
Would you like to pursue a strategy to localize the ramen craze in Japan?(Majortoto-01.com)
Ramen is love!! Because it's Korean, ramen from other countries didn't suit you
Korean ramen is really delicious. ^^ You can eat simply and do you want to eat ramen??
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In Japan, the Korean ramen boom is centered around social network services (SNS).
According to the Kotra Tokyo Trade Center on the 2nd, Korean ramen has been sold mainly in large-scale marts located in Korea Town, but recently it can be easily purchased in general chain marts such as AEON.
Since last year, AEON has been actively selling Korean products, such as holding a Korean fair every January, and recently, more and more shops are selling Korean products.
When thinking of Korean ramen that was sold in Japan only two or three years ago, if only Nongshim Shin Ramyun was named, various products have recently been sold to Japanese consumers.
The Kotra Tokyo Trade Center chose a YouTuber that delivers Korean ramen through YouTube on the reason why Korean ramen has become more popular.
The contents of the food made by them are introduced to the general public, and curiosity about Korean ramen, especially among young people, has increased. As demand increases, various products are being sold naturally.
On the YouTube channel called'If you're hungry, MONSTER!', which has 809,000 subscribers, it also uploaded a video that introduces'Zapaguri', which is famous in movie parasites.
Hits are explosive. If it was a niche in the arms, the number of views of the video was 410,000, and the number of views of the japaguri video was more than 380,000.
In an interview with the Kotra Tokyo Trade Center, Rosian Sato posted a video on the reason why he took a Korean ramen restaurant. "The spicy likes and responds to the viewers who watched the video. There is this."
It is expected that young people's interest in Korean ramen will further increase Japan's instant ramen imports.
Last year, the total import size of Japanese instant ramen items was 5.12 billion yen, of which Korea accounted for 3,560 million yen, accounting for about 70% of the total.
This year, Corona 19 predicted that Korea's ramen fever would be even greater and Japan's imports of Korean ramen could be even more explosive.
Actually, instant ramen imports in Ja
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